A new femme fragrance by Lancôme will be launched in September 2012, and who better to front La Vie est Belle (life is beautiful) than the beautiful actress Julia Roberts.  The face of the new fragrance, and their mascara ambassadress, says during the press launch of the perfume that, “The perfume smells so good, which is the only reason I agreed to it. I believe in smelling good, and as my husband said, ‘people will think this is what you smell like’… It is a small-town girl’s dream to be in a place like this. Thank you all for being part of it”.

It opens on notes of blackcurrant and pear leading to a heart of iris, jasmine and orange blossom before trailing off with tonka bean, vanilla, praline and patchouli.  The perfume was formulated by perfumers Dominique Ropion and Olivier Polge.