Packaging (is almost) everything when it comes to fragrance, and does in fact play an important part of the fragrance.  The packaging of 'It's Me', created by French Perfume house Jacomo comes in an IPhone shaped package, "The packaging is unique in the fragrance packaging field and very much in tune with today’s love for electronics. It has done well at retail with stores such as Henri Bendel, Kuhl-Linscomb, www.b-glowing.com/jacomo, Fred Segal, Stanley Korshak, Co Bigelow, New London, to name a few.”

For it's me for Women, the fragrance is sparkling and fruity.

Top Notes: Pineapple, Mandarin, Liquorish
Heart Notes: Dry fruit, Pear, Freesia, Lily of the valley
Base Notes: Jasmine, Iris powder, Patchouli, Sandalwood, and Musk

For it's me for men, it's fresh and stimulating.
Top Notes: Lemon, Grapefruit, Liquorish
Heart Notes: Patchouli, Jasmine, Violet, Lavender
Base Notes: Amber, Vanilla, Rosewood, Musk