Ninna Ricci Parfums is about to launch it's new women's fragrance, Mademoiselle Ricci, adding a bit of romanticism to the Nina Ricci label.

Chief brand officer at Puig, Jose Manuel Albesa, explained to WWD,  "It’s all about romance, about femininity, about elegance in a modern way,” he said of Mademoiselle Ricci, which is expected to have as its core target the 25- to 35-year-old set. “It’s about love — a declaration of love.” “It is very fresh, modern elegant and subtle,” said Albesa. “It’s a very timeless fragrance.”

The fragrance is said to be woody and floral, including notes of rose centifolia, eglantine, pink laurel and pink pepper.

Photo: WWD; Nina Ricci