Behold, Prada's newest scent for men, Luna Rossa. 
“It’s not a typical sport fragrance,” said José Manuel Albesa, chief brand officer at Puig, Prada’s fragrance licensee. He explained Luna Rossa is an authentic, long-standing part of the brand’s universe. “It is very linked to technological excellence.” (WWD)

The scent is said to be much more complex and interesting, a key note being lavendar, which is not often used with men's scents.

After such success with the brand's Candy fragrance for women, Albesa said it was time to bring something to the men's arena.  Excited for what's to come? Stay tuned for it's debut in the US, March 2013.

Photo Courtesy of Prada