Clap it up for Cavalli's second fragrance with COTY, set to launch this spring with Coty.  Just Cavalli is all about being sexy, cool, trendy and edgy.  Just Cavalli is intended to appeal to women from 20 to 35 years old, with 20 to 25 years being the sweet spot.

During an exclusive interview in his Manhattan showroom (Cavalli calls the city “a laboratory where you build ideas”), he compared fragrance to “a beautiful woman. In the beginning, you judge a woman for her beauty. After, a woman has to be special.”

Photo: JustCavalli
“Fragrance is important to me because it completes my fashion,” said Cavalli — who is a true believer to the point of having salespeople spritz his eponymous first fragrance with Coty liberally throughout his stores each day. “The fragrance is part of my fashion. Every woman should have my dress, and every woman needs a Cavalli perfume.”

What do you think of the pink glass and gold toned metal bottle with pink python skin wrapped around the collar of the bottle? 

Georgia May Jagger who fronts the fragrance says, It’s a seduction from beginning to end,” said Jagger of the campaign, which was shot in Manhattan. “It’s a chase.”