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Justin Timberlake face of Givenchy's Play for Her fragrance
Fri, 08/20/2010 - 09:41 | Wendy
Justin Timberlake will be the face of Givenchy's Play for Her women's fragrance, which is expected to hit the market -- and hit it big -- this fall.
Timberlake, who represented the company's Play for Him cologne, will appear in a commercial spot with Noot Seear from "New Moon." The ad was shot at the Eiffel Tower in Paris, and features Timberlake and Seear as a playful young couple. Givenchy's goal, according to WWD, is to push Play for Her into mainstream popularity the way it did with the men's version, and create a masterbrand.
The minimal packaging for Play for Her is intentional. It's easily tossed into a bag, ideal for the gal on the go. It has a note of amyris wood in common with the men's cologne.
Timberlake, who represented the company's Play for Him cologne, will appear in a commercial spot with Noot Seear from "New Moon." The ad was shot at the Eiffel Tower in Paris, and features Timberlake and Seear as a playful young couple. Givenchy's goal, according to WWD, is to push Play for Her into mainstream popularity the way it did with the men's version, and create a masterbrand.
The minimal packaging for Play for Her is intentional. It's easily tossed into a bag, ideal for the gal on the go. It has a note of amyris wood in common with the men's cologne.
