Fashion house Diesel is launching a new fragrance this September, except this scent will be a little different than normal. Loverdose is being created with stimulating molecules that enhance hypothalamus activity.

Say what? The fragrance is an aphrodisiac that is supposed to heighten sexual arousal.

Diesel calls Loverdose, "a beautiful but deadly weapon of seduction" that will "ignite passions like never before." Ashley Smith will be the face of the new Diesel fragrance.

Notes of mandarin, star anise, jasmine, gardenia, licorice, amber and vanilla will comprise the fragrance, which will come in a heart-shaped bottle adorned with cupid.

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